Settore Beauty si conferma molto forte in Italia. Anche online. Una crescita del 22% degli acquisti online di bellezza da parte degli italiani, per un valore complessivo di 330 milioni di euro, è la previsione che fa l’Osservatorio eCommerce B2c, promosso da School of Management del Politecnico di Milano e da Netcomm, in chiusura del 2017.
In generale, il fatturato dell’industria cosmetica nel nostro Paese crescerà quest’anno del 4,6%, avvicinandosi a 11 miliardi di euro, simile all’andamento del 2016 quando la spinta in avanti era stata del 5,3 per cento.
Tornando all’e-commerce, per il settore Beauty i margini restano ancora importanti, perché il comparto è ancora marginale (seppure in forte crescita) rispetto ad altri settori merceologici. L’e-commerce in Italia vale infatti 23,6 miliardi di euro nel 2017 (dati preconsuntivi), in crescita del 17%, trainato da elettronica, abbigliamento, food e arredamento.
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